Embarking on a journey often stems from personal experiences that spark a need for change. For Amber, the founder of Pointe Hair, this transformative journey began with a heartfelt connection to the dance world as a devoted dance mum.

Dancing Through Challenges:
As a fellow dance mum, Amber intimately understood the challenges that came with preparing for her children's dance performances. Among these challenges, the pressure to create impeccable hairstyles stood out prominently. Despite the array of existing hair products, none seemed to meet the specific needs of the dance community. Outdated scents and lackluster results became the impetus for a revolutionary idea: Pointe Hair.

A Mission Takes Shape:
The genesis of Pointe Hair wasn't just a response to a problem; it was a mission to redefine the dance experience. Amber recognised the necessity for a hair product that not only met the unique demands of dancers but also embodied characteristics of safety, ease of use, and sheer enjoyment for both dancers and their parents.

The "Big Why":
At the core of Pointe Hair lies its "big why" – a commitment to bridge the gap in the market and introduce a hair product meticulously crafted for the dance community. This commitment is grounded in the aspiration to revolutionise the dance industry, creating a product that aligns with the passion, precision, and artistry that dancers bring to the stage.

Redesigning the Dance Experience:
Pointe Hair isn't merely a product; it's a manifestation of a collective desire to elevate the dance experience. It's about providing a solution that understands the nuances of dance, ensuring that performers, whether young or experienced, can shine on stage with confidence and captivating hairstyles.

Amber's journey from a dedicated dance mum to the founder of Pointe Hair reflects a profound commitment to addressing the unmet needs of the dance community. Through this venture, Pointe Hair seeks not only to transform hairstyles but to be a catalyst for transformative moments on the dance floor, allowing every dancer to embrace their passion without the worry of hair falling out of step.